Specialize your degree with a local/urban management certificate. Students who already hold Regular status and are pursuing a graduate degree will need approval from their program director and adherence to the College of Graduate Studies policies. The certificate program consists of 12 credit hours.

Learn to utilize data analytics to drive effective marketing strategies. With topics such as customer preference analysis, market positioning, product management and predictive analytics for decision-making, you will be prepared to leverage data insights and identify market opportunities that drive business growth. The certificate program consists of 12 credit hours.

Complement your primary area of study with valuable business skills in marketing principles and strategies, including insights into consumer behavior, market analysis and promotional techniques. The minor consists of 18 credit hours.

Prepare for an exciting and dynamic career in marketing. Customize your degree with a selection of unique tracks, including consumer marketing, business-to-business marketing, international marketing, database marketing and online marketing. You will also have the chance to further enrich your studies with the Honors Program, which allows you to conduct original research and intern in the industry.

Strengthen your analytical and problem-solving skills to become a highly valued contributor in various fields, from finance and technology to research and data analysis. The minor consists of 18 credit hours.